Book Review: Inside Apple – How America’s Most Admired — and Secretive — Company Really Works by Adam Lashinsky

Where I Bought : Popular BookFest 2014

Price : RM12

Rating : 5/5 stars

Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. These are called lockdown rooms: No information goes in or out without a reason.

As an employee, the hubbub is disconcerting. You quite likely have no idea what is going on, and it’s not like you’re going to ask. If it hasn’t been disclosed to you, then it’s literally none of your business. What’s more, your badge, which got you into particular areas before the new construction, no longer works there. All you can surmise is that a new, highly secretive project is under way, and you are not in the know. End of story.

An excerpt from this book that fascinates and caught my attention.

The author aptly described Apple’s secrecy and with much research reveals the inner workings of one of the most successful companies in our time.

Every chapter is a wonderful insight into Steve Job’s perfectionist vision and how each department of the company work towards his perfection even down to staff who handles packaging. The packaging designer created, tested with hundreds of iPod box prototypes just to bring the perfect feel and moment when customers unpack and pick up their product for the first time.

Reading through I can tell that Apple is a company that defies traditional business model from its systems, tactics to management strategies that kept me curious with every page I turn.

Adam Lashinsky’s account on Apple is an eye-opener as prior to this I know little about Apple except their products… and Steve Jobs. While reading this book I went through some of the important keynote presentation by Steve Jobs in Youtube. Most memorable one being the iPhone announcement in 2007 where his charming wit and humour leads to anticipation build-up in an unforgettable presentation.

What would the fate of Apple be after the passing of Steve Jobs? Could this company retain its unique culture or would they struggle to introduce revolutionary ideas? The author provided a fitting observation to post-Jobs era and it is indeed Apple Inc would not be the same without Jobs.

I would highly recommend this book as an impressive read for those who are seeking to apply the Apple magic in their business, a glimpse on how Steve Jobs operated the company and people who would like to know more about this company’s innovative success.

And how it inspires me

“We’re here to put a dent in the universe. Otherwise why else even be here?”

—Steve Jobs

One thought on “Book Review: Inside Apple – How America’s Most Admired — and Secretive — Company Really Works by Adam Lashinsky

  1. Pingback: 2015 Popsugar Reading Challenge | Little Calico's Journal

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