Book Review: Inside Apple – How America’s Most Admired — and Secretive — Company Really Works by Adam Lashinsky

Where I Bought : Popular BookFest 2014

Price : RM12

Rating : 5/5 stars

Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. These are called lockdown rooms: No information goes in or out without a reason.

As an employee, the hubbub is disconcerting. You quite likely have no idea what is going on, and it’s not like you’re going to ask. If it hasn’t been disclosed to you, then it’s literally none of your business. What’s more, your badge, which got you into particular areas before the new construction, no longer works there. All you can surmise is that a new, highly secretive project is under way, and you are not in the know. End of story.

An excerpt from this book that fascinates and caught my attention.

The author aptly described Apple’s secrecy and with much research reveals the inner workings of one of the most successful companies in our time.

Every chapter is a wonderful insight into Steve Job’s perfectionist vision and how each department of the company work towards his perfection even down to staff who handles packaging. The packaging designer created, tested with hundreds of iPod box prototypes just to bring the perfect feel and moment when customers unpack and pick up their product for the first time.

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